Here’s a report from the Global City conference – held in Abu Dhabi – which highlights how the emirate is taking definite steps to promote a an effective brand that can better support its growth plans.
Abu Dhabi .. which never pursued the property-based strategy of Dubai, has been far less affected by the downturn. Its municipal leaders’ strategy is threefold – not to repeat the mistakes of Dubai, to diversify from dependence on oil, and to turn Abu Dhabi into a sustainable global city with a strong cultural element.
http://www.localgov.co.uk/index.cfm?method=news.detail&id=78575&layout=2
